Raising Kalmar’s profile in Africa
The burgeoning relationship between Kalmar and Tractafric Equipment Corporation has led to increased appreciation of flexible forklift truck solutions on the world’s second largest continent.
Tractafric Equipment Corporation - part of the Optorg Group, one of the longest established distribution companies in Africa - is a leading supplier to the mining, construction, forestry, agriculture, and energy (oil, gas & marine) sectors across Morocco and central Africa.
The company offers a comprehensive service from new and used equipment sales and rentals to repairs, maintenance, fleet management, and training. Its team of field technicians receive regular training as part of individual training programmes to enable them to assist customers at every stage of their project.
Tractafric clients are looking for a strong dealer who understands their needs but also the specific challenges they face when operating in Africa. These needs do not end with the supply of quality machinery – they also expect high levels of after-sales service, including availability of spare parts for their machines, access to technical expertise, and the affordability of these services.
Kalmar forklifts are popular with Tractafric customers because they have proven themselves in Africa, maintaining a very high level of availability under often aggressive conditions of use.
Tractafric has been a Kalmar dealer since November 2020. This coverage was initially for 10 countries - Ivory Coast, Mali, Burkina Faso, Nigeria, Libya, Gabon, Chad, Central African Republic, Congo Brazzaville (Republic of the Congo), and the Democratic Republic of Congo – with Cameroon being added earlier this year.
Tractafric is enthusiastic about this partnership with Kalmar, a brand that is in full transformation mode with the establishment and development of its sales network throughout the world.
Kalmar forklift trucks are widely used across Africa by customers looking for a machine built with quality parts on a robust chassis with a standard driver interface and a common electrical system. They can be found at work in the world’s largest ports and terminals and are also a popular choice for companies operating in the mining, metal and forestry industries.
Kalmar forklifts are popular with Tractafric customers because they have proven themselves in Africa, maintaining a very high level of availability under often aggressive conditions of use.
The ability of these machines to hold their value in the second-hand market is also an important consideration for buyers, with Tractafric observing that used Kalmar forklifts resell well and quickly.
